MUHAMMED SHA SULAIMAN

A Study on Awareness and Problems of Online Shopping on the Retail Trade of Trivandrum District

Online retailing is “a type of electronic commerce used for business to consumer transactions and mail order forms of non-shop retailing”. India is witnessing a marked change as online shopping. E-commerce has evolved manifold in the two decade post liberalization and globalization. Technology as an enabler of better performance and greater reach, has propelled the Indian marketer to stop and redefine strategy for exciting times ahead.
Different search engines help the online shopper with comparisons, images, detailed descriptions which enhance and upgrade the shopping experience. High speed internet connectivity, increasing number of service providers, computers at home are few other reasons for preference of online shopping. Online shopping directory ensure safer transaction and security of consumers.